On January 10, 2020, I appeared on Good Morning Texas, WFAA’s morning variety show, to talk about the multiplication of streaming services and how they fared against cable subscriptions. The initial producers’ pitch to my university’s communications team was for someone to talk about subscription prices for streaming versus cable. Fortunately, the producers also allow the guest to submit questions to include in the interview. In the end, I was able to speak more broadly about how to understand different kinds of audiences based on platform, content type, and their consumption relationship to television.
Watch the full interview on the WFAA website.